Now that you have launched your e-commerce store, you need people to visit it and buy your products. Getting traffic (visits) to a new e-commerce store is a significant challenge for every store owner, especially when they are just starting out.
If people are not visiting your e-commerce store, how are you going to sell your products? The truth is the more traffic you get to your store, the more sales you can get. And the more sales you get, the more money you make.
This article will explore how to drive traffic to your new e-commerce website. Are you ready? Then, let’s dive in.
What is eCommerce Store Traffic?
But before we proceed, what is traffic in e-commerce stores anyway?
E-commerce traffic refers to the number of people visiting your e-commerce store on the Internet using their mobile phones and computers to browse your products, blog posts, updates, sales pages, and other content.
For e-commerce traffic, there are two primary metrics: unique visits and page views. Unique visits refer to the count of the number of distinct or different persons that come to your e-commerce website, while page views count the number of times pages on your e-commerce website are viewed.
A unique visitor can refresh a page or visit multiple pages or products on your e-commerce store, and all of those actions will be counted as multiple page views. For example, if one unique user visits three pages, that contributes three page views.
How to Measure eCommerce Traffic?
One critical factor in determining whether an e-commerce store will be successful is the amount of traffic it receives daily, monthly, and yearly.
You can find out how much traffic your e-commerce store gets by integrating analytical tools on your website like Google Analytics or statistical plugins in WordPress like Koko Analytics, post view counters, etc.
These tools can show you the number of unique visitors coming to your e-commerce store, the number of pages they viewed, how long they stayed on a page, the number of views a post or page on your e-commerce store got, what pages or posts got the most views, etc.
These tools can also show you your audience demographics, such as which countries they live in, the kind of device and browser they used to visit your e-commerce store, and, in some cases, their gender and age.
They can provide you with these stats hourly, daily, weekly, monthly, and yearly. You just have to adjust the settings as you deem fit.
How To Drive Traffic to eCommerce Website in Nigeria
Now that you know what e-commerce traffic means and how to measure e-commerce traffic, let’s explore how to increase traffic on an e-commerce website so you can start making sales.
Family and Friends
The first group of persons you can get to visit your online store are your family and friends. These are your readily available audience and cost nothing. You simply tell them to encourage and support you by visiting your site and leaving comments on blog posts and product reviews, and if possible, share it with their friends too—and you thank them for it. This type of traffic is known as word-of-mouth marketing for your e-commerce store.
Organic Search
When people use search engines like Google, Bing, etc., to find something related to your blog posts and reviews, your e-commerce website may appear in the search results, and the searchers may click on your link and visit your e-commerce store. This e-commerce traffic from search engines is called organic traffic.
You need to have technical and non-technical SEO to show up on search results. Technical SEO involves fast loading speed, schema, site structure, responsiveness, etc. Your e-commerce website designer best performs technical SEO. The non-technical type of SEO involves filling up your website content and product pages with your target keywords, filling up your meta fields, and following the suggestions of your choice SEO plugin to have a good SEO score that will help you rank in search engines.
Social Media
Social media remains one of the best places to gain traffic. You can create engaging content, such as videos, crisp images, carousels, etc, on Facebook, Twitter, Instagram, TikTok, Pinterest, LinkedIn, WhatsApp, etc, to promote your business and drive traffic to your online store.
Your website developer should include social sharing plugins such as Social Warfare. These plugins add share buttons to your blog posts and products to make it easy for you, your FnF, and your existing audience to share your content on various social media. Doing this will bring in new customers beyond your reach.
Featured or Guest Posts
Guest posting or featured blogging involves you applying to post content on other popular e-commerce stores or blogs in the same niche as yours. You vy for the opportunity to write and submit great content on their blog for free, with the expectation of them allowing you to link to a few pages, products or blog posts on your e-commerce website and ending the content with a brief bio about you and a link to your e-commerce store.
Guest posting has two significant benefits:
First, you get some backlinks that improve your website ranking in search engines. Backlinks from established or popular websites can increase your e-commerce store’s DA (domain authority), positively impacting its SEO.
Two, you can pique the interest of some of their audience, who can come over to your online store, gaining you new website visitors and potential customers who will be interested in buying your products.
Affiliate Marketing
Affiliate marketing is a kind of marketing strategy where you reward affiliates (referrals) with incentives or commissions for generating sales through their affiliate marketing strategy. Affiliates can promote your products or services using unique tracking links and they earn a commission set by you for each sale generated through their referral. Affiliate marketing is a technique you can use to drive traffic to your new e-commerce store as well as increase sales. We were able to make 200k in just two months after launching an online course website thanks to the integration of affiliate marketing.
Paid Advertising
Another effective way to increase your e-commerce store traffic is through paid Advertising. Paid advertising refers to various forms of advertising where you pay money in exchange for website traffic, including sponsored posts or banner ads on other sites, social media ads, paying social media or YouTube influencers to recommend your e-commerce store to their followers, the use of traditional media advertising (e.g., Radio, Television, Print, flyers, etc.), and the use of digital marketing agencies (e.g., Outbrain, AdWords, etc.).
Paid advertising is the least attractive option because it costs money. When done wrong, the money spent might go to waste. However, with a great marketing strategy backed by a reasonable budget, you should be able to attract transactional traffic to your e-commerce store that can convert easily into paying customers, drive sales, and generate a profitable ROI.
Conclusion
There you have it! Five (5) effective ways to get traffic to your new e-commerce store even in 2025. To drive sales through the roof, you should create an effective marketing strategy that includes all the options in this article. Remember to use tools like Google Analytics to measure key metrics, track user’s experience, and make well-informed marketing decisions.
Don’t have an e-commerce website? We can help you build one tailored to your brand. Just browse through our e-commerce website design offers and contact us.
Voiceover by Grace Edema.